Friday, 14 March 2014
Advert paperwork assignment 2 - Harry
The qualitative data questions have been asked to 5 people in our class. The results were very positive, and the filming of it went well too. Mostly people said that the advert would encourage them to buy the product, which is inevitably what we wanted. Qualitative data is a measure of peoples opinions, rather than number based values. People mostly said it was the music that would encourage them to buy. The music was "rythm of the night" by Bastille, and mainly everyone said that the music made them want to go out and have fun and because the advert was for Converse, the association was that fun and going out was related to converse. So advertising and getting the correct messages across was successful.
Subscribe to:
Posts (Atom)